The EU has hit Google with a third antitrust fine for preventing competition in the online advertising market. Rivals say the search giant restricted them from showing search ads between 2006 and 2016. The EU’s competition commissioner Margrethe Vestager says Google “shielded itself from competitive pressure by imposing anti-competitive contractual restrictions on third-party websites”. The fine is equivalent to 1.3% of Google’s 2018 turnover.